What does it mean to have a strong online presence?
It is important for businesses to have a strong online presence, especially for businesses that rely on local customers. Here are some things to consider when evaluating your local online marketing efforts:
- Visibility: Is your business visible on major search engines and directories such as Google, Bing, and Yelp?
- Accuracy: Is the information about your business (e.g. name, address, phone number) consistent and up-to-date across all online platforms?
- Reviews: Do you have a good number of positive customer reviews on your Google My Business listing and other review sites?
- Website: Is your website well-designed, mobile-friendly, and optimized for local SEO?
- Social media: Are you actively using social media platforms to engage with customers and promote your business?
- Content: Are you creating and sharing relevant, high-quality content that showcases your expertise and value to potential customers?
By regularly evaluating and improving your local online marketing efforts, you can better attract and retain local customers and drive business growth.